The ‘jewel in the crown’ of the Royal Caribbean Group, Silversea is the leading ultra-luxury and expedition cruise line—acclaimed for both its all-inclusive lifestyle offering and its global destination portfolio. Launched in 1994 as the world’s first all-inclusive, ultra-luxury global cruise line, Silversea officially became part of the Royal Caribbean Group in July 2018 when the Group purchased two-thirds of the cruise line’s shares, subsequently acquiring the remaining shares in July 2020.
Silversea provides one of the most inclusive offerings in ultra-luxury cruising. Voyages include butler service in every suite category; a choice of restaurants on every ship, as well as in-suite dining around the clock, and premium beverages served throughout the ship; and a true door-to-door service, with private executive transfers and flights included as standard, among other inclusions. Silversea’s guests travel deep into over 900 destinations across all seven continents, enjoying a curated selection of immersive experiences in the world’s most remarkable places.
In addition to four ultra-luxury expedition ships, Silversea counts seven classic vessels in its fleet. Among the most comfortable and spacious ships at sea, each of the cruise line’s ships enjoys an atmosphere of elegance, conviviality, and whispered luxury. Silversea has welcomed five ships to its fleet since June 2020 – Silver Origin, Silver Moon, Silver Dawn, Silver Endeavour, and Silver Nova – bringing the fleet’s tally to 11.
Silversea continues to innovate in the ultra-luxury and expedition cruise industries. The launch of Silver Moon in October 2020 marked the introduction of Silversea’s groundbreaking S.A.L.T. culinary programme. S.A.L.T. enables travellers to dive deep into the world’s richest culinary cultures, taking regional food and drink as lenses through which guests can engage with the soul of a destination. Aboard Silver Dawn, which joined the fleet in November 2021, guests enjoy the Otium wellness programme—an indulgent innovation in wellness at sea, which, inspired by the Roman lifestyle, focuses on pampering and pleasure over sacrifice and delayed gratification.
In July 2022, Silversea welcomed Silver Endeavour to its fleet—the world’s most luxurious expedition ship, designed specifically to take travellers to the world’s most remote destinations, including both Polar Regions. Complete with state of the art amenities and the highest space-to-guest ratio in expedition cruising, Silver Endeavour strengthens Silversea’s position as the leading ultra-luxury expedition cruise line, broadening the industry’s most diverse polar offering.
Building on the ongoing sustainability efforts of Royal Caribbean Group, Silversea took delivery of Silver Nova in July 2023, and will welcome Silver Ray to the fleet in 2024, pushing boundaries in sustainable cruise travel with the introduction of pioneering technologies.
Silversea’s largest office is in Miami, at the Royal Caribbean Group Headquarters. The brand also maintains offices in Monaco, the United Kingdom, Germany, and Australia.
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Jason Liberty - President and CEO-Royal Caribbean Group
Jason Liberty is President and Chief Executive Officer for Royal Caribbean Group, which consists of three global cruise brands, Royal Caribbean International, Celebrity and Silversea, as well as TUI Cruises and Hapag-Lloyd Cruises, of which it is a 50% owner in a joint venture. The company’s 64 ships carry more than 7.5 million guests a year to ports on all seven continents.
Barbara Muckermann - President of Silversea
Barbara Muckermann is the President of Silversea, as well as a member of Royal Caribbean Group’s Executive Committee. Muckermann first joined Silversea in October 2001, returning as Chief Marketing Officer in 2016 to stand at the forefront of the company’s brand evolution, helping to establish the company as the world’s leading ultra-luxury and expedition cruise line.
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