SILVERSEA TAPS BARBARA BIFFI AS SENIOR VICE PRESIDENT, GLOBAL SALES
(MIAMI – July 24, 2024) Silversea, the leading ultra-luxury and expedition cruise travel brand, has announced Barbara Biffi as its new senior vice president, global sales—effective immediately. Since first joining the company in 2007, Biffi has held various positions at Silversea, gaining a deep understanding of the brand, the preferences of its guests, and the company’s strategic goals. Set to relocate to Miami, Biffi takes responsibility for Silversea’s global sales strategy across all channels from Massimo Brancaleoni, who, having strengthened the company’s industry-leading position, departs to pursue other opportunities.
“I congratulate Barbara Biffi on her new role as Silversea’s senior vice president, global sales,” said Bert Hernandez, president, Silversea. “Having first joined Silversea almost two decades ago, Biffi’s knowledge of our brand is unequaled, much like her drive to exceed our guests’ expectations and her commitment to delivering on the needs of our valued travel advisor community. Barbara perfectly speaks to the values that I envisage for this brand. I thank Massimo Brancaleoni for his invaluable contribution, which has facilitated our growth and helped to strengthen our position as the category leader.”
“It’s an honor to have been appointed as Silversea’s senior vice president, global sales,” said Barbara Biffi. “Prioritizing our partnerships with our valued travel advisors, I will work to enhance the seamlessness of our trade business operations. I am committed to consolidating Silversea’s position as the ultra-luxury and expedition travel brand of choice for our travel advisor community.”
Biffi first joined Silversea in 2007 as vice president, strategic marketing, spearheading the brand’s marketing strategy for the launch of its pioneering expedition product in 2008. Following spells at various luxury travel companies from 2009, Biffi subsequently returned in 2017 as vice president, brand. A proven leader with an astute strategic vision, operational excellence, and a talent for leading large teams, Biffi’s multidisciplinary expertise spans brand strategy, marketing, sales, technology, data analytics, and financial management.
An Italian national with a wealth of international experience, Biffi holds a degree in Statistics and Economics from the Università Cattolica del Sacro Cuore in Milan, as well as executive qualifications from the London Business School and Columbia Business School.
About Silversea
Silversea™ is recognized as an innovator in the ultra-luxury cruise industry, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver Ray℠, Silver Nova®, Silver Dawn℠, Silver Shadow®, Silver Whisper®, Silver Spirit®, Silver Muse®, and Silver Moon℠ – all designed to offer an atmosphere of conviviality and casual elegance. With the inclusion of the expedition ships Silver Endeavour℠, Silver Origin®, Silver Wind®, and Silver Cloud®, Silversea's itineraries encompass all seven continents and feature worldwide luxury cruises to the Mediterranean, the Caribbean, the Galápagos, both Polar Regions, and hundreds of fascinating destinations in between. Silversea is one of five cruise brands owned by global cruise company Royal Caribbean Group (NYSE: RCL).
For more information, visit www.silversea.com.
About Royal Caribbean Group
Royal Caribbean Group (NYSE: RCL) is a vacation industry leader with a global fleet of 68 ships across its five brands traveling to approximately 1,000 destinations. With a mission to deliver the best vacations responsibly, Royal Caribbean Group serves millions of guests each year through its portfolio of best-in-class brands, including Royal Caribbean International, Celebrity Cruises, and Silversea; and expanding portfolio of land-based vacation experiences through Perfect Day at CocoCay and Royal Beach Club collection. The company also owns 50% of a joint venture that operates TUI Cruises and Hapag-Lloyd Cruises. With a rich history of innovating, Royal Caribbean Group continually delivers exciting new products and guest experiences that help shape the future of leisure travel. Learn more at www.royalcaribbeangroup.com or www.rclinvestor.com.