Silversea Announces New Vice President of Marketing for the Americas
(19 July 2012) Ultra-luxury Silversea Cruises has appointed Keith
Spondike as its new vice president of marketing for the Americas, effective 6
Based in the company's Fort
Lauderdale office, Spondike will report to Ellen Bettridge, Silversea's president
of the Americas. He will oversee day-to-day marketing activities,
including the development, implementation and management of advertising,
collateral, direct marketing and e-marketing programmes.
said: "Keith's leadership style and success in leveraging marketing
strategy to achieve optimal financial results stood out among a very distinguished
group of candidates, and I'm pleased to welcome him to Silversea."
joining Silversea, Spondike was chief marketing officer for Avantair, a leading
private air travel services company. His past experience also includes 18 years
with General Motors, where he helped lead the rebirth of the Cadillac brand.
commented: "I'm excited about the opportunity to work for such a
prestigious luxury travel company. I look forward to working with all
departments in the organisation to develop innovative marketing strategies to increase
awareness of the Silversea brand."
holds a master's degree in business administration from Wayne State University
and a bachelor of science degree in finance from Oakland University.
About Silversea Cruises
Cruises is recognised as an innovator in the luxury cruise line
industry, offering guests large-ship amenities aboard its intimate, all-suite
vessels: Silver Cloud, Silver Wind, Silver Shadow, Silver
Whisper and Silver Spirit -- all designed to offer an atmosphere of
conviviality and casual elegance. With the inclusion of Silver Explorer,
Silversea Cruises' itineraries encompass all seven continents and feature
worldwide luxury cruises to
the Mediterranean, Caribbean, both polar regions and over 400 fascinating
destinations in between.
In the US, Silversea has been voted "World's
Best" by the readers of Condé Nast Traveler (nine times) and Travel
+ Leisure (seven times), and awarded "Best Cruise Line for Luxury
Small Ships" by Luxury Travel Advisor (2011). International awards
include "Best Innovation in Products and Services" from the Italian
Innovazione Marketing Oggi Awards (2009); "World's Leading Small Ships
Cruise Line" from World Travel Awards (2010); "Five Star Diamond
Award" from the American Academy of Hospitality Sciences (2011);
"Number One" small-ship line in the Readers' Choice survey conducted
by Britain's Condé Nast Traveller magazine (2010); "Best Luxury
Cruise Line" Excellence Award by Spain's Cruise News Media Group (2009);
"Best Luxury Cruise Line" by Australia's Luxury Travel & Style
Magazine (2011); and "Best Luxury Cruise Operator" according to Travel
Weekly China (2010).
# # #
For more information on Silversea Cruises, please
contact a travel agent.
For a complimentary brochure, please call toll-free (US) 877.215.9986 or visit www.silversea.com.
This press release was accurate at the date of issuance. It is the reader's
responsibility to verify its continued accuracy, as information contained in
the release may have changed.
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Phone: (954) 713.4030 (USA)
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