Natal has been growing by leaps and bounds over the past decade. The capital of Rio Grande do Norte has become an important industrial center, yet no industry has had more effect on the economy than tourism. The past few administrations have invested heavily in the infrastructure and promotion, effectively placing it on the map as one of the prime tourism destinations for Brazilians traveling within Brazil.Although it has little in the way of historical or cultural attractions, the city's main asset is its location along one of the most beautiful stretches of coast in Brazil. In fact, Natal's foundation and much of its history have been all about location. In 1598 the Portuguese began construction of the Fortaleza dos Reis Magos in present-day Natal. Its location was strategic for two reasons. First, it was at the mouth of the Rio Potengi. Second, it was near the easternmost point of the continent and therefore was closest to Europe and Africa. On December 25, 1599, the city was founded and named Natal, Portuguese for "Christmas."While bustling Ponta Negra and the sprawling nearby holiday resorts may conjure up the less charming side of summer destinations in Southern Europe, the towns and beaches that lie to the north and south of the city are distinctly Brazilian.