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Silversea to Rename Expedition Ship

ExpeditionShip130Web New name: Silver Explorer

(20 April 2011) Ultra-luxury Silversea Cruises today announced plans to change the name of the Prince Albert II, its expedition ship, to Silver Explorer. The change will occur later this month while the vessel is in dry dock at the Lisnave shipyard in Setubal, Portugal, undergoing routine maintenance prior to commencing a summer programme of Northern Europe and Arctic voyages.

Manfredi Lefebvre, Silversea's chairman, said: "Our expansion into adventure travel has turned out quite successful and we have to prepare for the possibility of adding more ships. To reinforce the Silversea luxury brand image for the expedition segment, we decided to change the name of our first expedition ship to Silver Explorer and anticipate any future expedition ships will bear similar names that evoke a sense of luxurious adventure."

Lefebvre added: "It has been an absolute privilege to have a ship in our fleet named in tribute to His Serene Highness Prince Albert II. We will continue to honour his legacy of exploration and environmental conservation through our support of the Prince Albert II of Monaco Foundation, and look forward to hosting future onboard fundraising events to benefit the Foundation's projects."

The company is committed to raising awareness of the Prince Albert II of Monaco Foundation, which is dedicated to the protection of the global environment. Its focus is on three major challenges: climate change and developing renewable energies; the loss of biodiversity; improving universal access to clean water and fighting desertification. For more information, visit www.fpa2.com.

Silver Explorer offers full-scale exploring from an ultra-luxury base at sea, in true Silversea style. With the largest average size accommodation of any expedition ship, guests enjoy spacious, ocean-view accommodation (many suites feature French balconies or large private verandas), butler service, sumptuous gourmet cuisine, warm hospitality and personalised service (with a crew-to-guest ratio of nearly one to one), and Silversea's generous selection of all-inclusive shipboard amenities, including complimentary beverages, bottled water, wines and spirits served throughout the ship, 24-hour room service, stocked in-suite beverage cabinet and all gratuities. 

The Lloyd's Register 1A ice-rated vessel explores the world from top to bottom, including Central and South America and Africa.

About Silversea Cruises
Silversea Cruises is recognised as an innovator in the luxury cruise line industry, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver CloudSilver WindSilver ShadowSilver Whisper and Silver Spirit -- all designed to offer an atmosphere of conviviality and casual elegance. With the inclusion of Silver Explorer, Silversea Cruises' itineraries encompass all seven continents and feature worldwide luxury cruises to the Mediterranean, Caribbean, both polar regions and over 400 fascinating destinations in between.

In the US, Silversea has been voted "World's Best" by the readers of Condé Nast Traveler (nine times) and Travel + Leisure (seven times), and rated Number-One luxury cruise line by high-net-worth consumers in the 2008 Luxury Brand Status Index (LBSI). International awards include "Best Innovation in Products and Services" from the Italian Innovazione Marketing Oggi Awards (2009); "World's Leading Small Ships Cruise Line" from World Travel Awards (2009); "Five Star Diamond Award" from the American Academy of Hospitality Sciences (2010); "Number One" small-ship line in the Readers' Choice survey conducted by Britain's Condé Nast Traveller magazine (2010); "Best Luxury Cruise Line" Excellence Award by Spain's Cruise News Media Group (2009); "Best Luxury Cruise Line" by Australia's Luxury Travel & Style Magazine (2011); and "Best Luxury Cruise Operator" according to Travel Weekly China (2010).

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For more information on Silversea Cruises, please contact a travel agent. 
For a complimentary brochure, please call toll-free (US) 877.215.9986 or visit www.silversea.com.

This press release was accurate at the date of issuance. It is the reader's responsibility to verify its continued accuracy, as information contained in the release may have changed.

Media Relations Contacts:

Americas 
Brad Ball
Email: BradB@Silversea.com
Phone: (954) 713.4030 (USA)

Gina Finocchiaro 
Email: GinaF@Silversea.com
Phone: (954) 713-4029 (USA) 

Asia Pacific
Cait Gargett
Email: CaitS@Silversea.com
Phone: +61 2 9255 0600 (Australia)

Continental Europe, Russia, Ukraine
and CIS Countries, Israel, Africa

Jerome Danglidis
Email: jeromed@Silversea.com
Phone: +377 97 70 22 54 (Monaco)

UK, Ireland and Middle East
Anil Swarup
Email: AnilS@Silversea.com
Phone: +44 (0) 207 920 7023 (UK)