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Silversea Launches New Spa Concept

(Ft. Lauderdale, FL -- March 27, 2007) Ultra-luxury Silversea Cruises today announced it is launching a new spa concept throughout its four-ship fleet, starting with Silver Shadow. The new spa brand, known as The Spa at Silversea, will replace the line's existing Mandara Spas and feature new treatments and ceremonies designed to offer a more personalized and holistic spa experience that focuses on the guest's individual needs and lifestyle.

Recently unveiled aboard Silver Shadow's World Cruise, The Spa displays a stylish and welcoming ambience with a refurbished décor of new artwork and contemporary furnishings set in an elegant color palette of pure white and silver with subtle hints of color dispersed throughout the facility. The new spa concept will be implemented aboard Silver Wind in July, and will be expanded to the line's other two ships, Silver Cloud and Silver Whisper, in the following months.

"This is a further step in the evolution of our comprehensive Wellness Program, which we introduced across our fleet last year," said Erling Frydenberg, Silversea's chief operations officer. "Being able to maintain a healthy lifestyle away from home is becoming increasingly important to today's affluent traveler and we want to ensure our guests have access to a spa, beauty and fitness center that caters to their personal needs with an exclusive selection of innovative treatments and state-of-the-art spa technology."

In conjunction with the new spa concept, Silver Shadow now offers a cutting-edge body age assessment technology that tests body fat, cardiovascular health, strength and flexibility to see how the guest's body age compares with his or her actual chronological age. Based on the results, The Spa's personal trainers can design an accurate lifestyle program for the guest and recommend an onboard fitness regimen complemented by delicious gourmet dining options developed specifically for the Wellness Program.

Among the enhanced spa treatments and services is a new selection of specialized Wellness Ceremonies designed to address specific concerns such as aging skin, cellulite, arthritis, poor circulation, sore muscles and more, while other ceremonies are ideal for those who just want to escape into a relaxing sanctuary.

With spa industry research indicating steady growth in the appeal of spa therapies for men, The Spa has incorporated specialty grooming services, including facials and barbering services. For the man who wants more, The Spa at Silversea also offers a new ceremony that involves a half day of pampering for the face and body.

Plus, couples can now enjoy a ceremony designed exclusively for them. Highlights include an in-suite massage and calming bathing ritual of choice.


Whether guests are looking to relax, detox or rejuvenate, The Spa's beauty and massage therapists are professionally trained in the very latest techniques and offer a myriad of treatments and services to address each guest's personal needs. Highlighting many of the treatments are Elemis aromatherapy products, featuring essential oils and plant extracts of unsurpassed therapeutic value. And Silver Shadow is the first cruise ship to offer the acclaimed Elemis Visible Brilliance Facial. Independently tested and shown to offer substantial results, this anti-aging, face and eye treatment is reported to firm, rejuvenate and plump up the skin, while reducing dark circles from around the eye contour -- after just one treatment.

The Spa at Silversea also features dry and steam saunas, a beauty and hair salon, and a sizable fitness center and aerobics studio equipped with circuit weights, state-of-the-art treadmills, cardiovascular training equipment, stair climbers, rowing machines, stationary bicycles, fit balls, step blocks and yoga mats.


This comprehensive fitness regimen, which includes popular workout programs such as aerobics (including aqua and step), Pilates, circuit training, and yoga, is perfectly paired with a daily collection of light and low-carb menu selections designed by Silversea's master chefs.

A typical day might include a sunrise Chi walk and yoga class followed by a late-morning seminar on nutrition, exploring the pros and cons of popular diets. The afternoon might offer a seminar on healthy backs and abs, followed by a workout with circuit weights. Guests could wind down their day with exercises to stretch and relax their bodies, under the careful guidance of their professional fitness instructor. And what better way to reward oneself for such good behavior then by indulging in an exotic coconut rub and body wrap, or a soothing scalp and face massage, or maybe even a relaxing Elemis Deep Tissue Muscle Massage? These are just some of the many therapeutic options available to create a complete wellness lifestyle for Silversea guests.

The new spa is operated by Steiner Leisure Limited, a leading provider of spa services.

All organized group fitness classes and seminars are complimentary. Personalized, one-on-one training programs and spa therapies are offered at an additional charge.

Silversea Cruises is recognized as an innovator in the luxury segment, offering guests large-ship amenities aboard four intimate vessels, Silver Cloud, Silver Wind, Silver Shadow, and Silver Whisper, all designed to offer an atmosphere of conviviality and casual elegance. For the ninth year, Silversea was named "Number One" small-ship line in the 2005 "Readers' Choice" survey conducted by Condé Nast Traveler magazine. For the sixth time, Silversea was selected "World's Best" small-ship line in the 2004 Travel + Leisure readers' poll.

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For more information on Silversea Cruises, please contact a travel agent.
For a complimentary brochure, please call toll-free (877) 215-9986 or visit www.silversea.com

Media Contacts:

Brad Ball
(954) 713-4030

Gina Finocchiaro
(954) 713-4029