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Silversea Set To Make Waves In 2007 With Debut Of 'Privileged Passage,' A New Ultra-Personalized And Ultra-Inclusive Cruise Concept

(UPDATED JANUARY 25, 2007)

CORRECTION: PRIVILEGED PASSAGE SET TO DEBUT ABOARD SILVER CLOUD'S JULY 13, 2007 CRUISE, NOT SILVER WHISPER, AS ORIGINALLY ANNOUNCED

SILVERSEA SET TO MAKE WAVES IN 2007 WITH DEBUT OF "PRIVILEGED PASSAGE," A NEW ULTRA-PERSONALIZED AND ULTRA-INCLUSIVE CRUISE CONCEPT

(Ft. Lauderdale, FL -- October 26, 2006) Silversea Cruises has announced plans to offer a groundbreaking ultra-personalized and ultra-inclusive vacation experience. Called "Privileged Passage," this exclusive new style of ultra-luxury cruise travel is set to debut on a select test voyage in 2007.

The company, long recognized as a luxury travel innovator and trendsetter with its flexible open dining concept, generous all-inclusive shipboard policy and unique Personalized Voyages program, is planning to take things to the next level by offering guests even greater personal freedom and flexibility in customizing their own cruise experience to suit their personal lifestyle, while incorporating an expanded and enhanced array of complimentary amenities and benefits.

The new Privileged Passage concept is designed to showcase an active-lifestyle luxury cruise as a unique, nontraditional vacation experience. The company's goal is to create an environment that allows guests to enjoy everything that has made Silversea a leader in luxury travel, along with a totally unstructured, non-regimented, casual and relaxed onboard atmosphere. Although Silversea already offers tremendous freedom, flexibility and all-inclusiveness, the new Privileged Passage style of luxury-cruise vacationing will push the envelope on luxury travel.

"In order to attract more first-time and nontraditional cruisers, we want to completely break the mold of the conventional cruise vacation and change travelers' perceptions about the rigidity and formality often associated with cruising," said Albert Peter, Silversea's chief executive officer. "Due to the unique size of our vessels, we're able to take full advantage of our hardware to offer guests an intimate vacation experience that is truly personalized and designed by the guest to fit his or her individual lifestyle."

Added Peter, "By offering a unique cruise option that incorporates everything that Silversea already offers, along with the addition of more complimentary amenities and benefits tailored to an active lifestyle, we're opening the door to many travelers who never thought about booking a cruise before. If this pilot cruise is as well-received as we expect, we plan to offer more voyages of this type."

The Privileged Passage program will do away with formal nights and receptions. Guests will not have to worry about packing a tuxedo or evening dress; instead, they'll enjoy the freedom to dress in comfortable casual resort attire throughout the voyage. Guests will find it easier to design their day with extended open hours for the fitness center and spa. They'll also be able to request Early Embarkation and Late Disembarkation at no additional cost. Silversea will also make it easier for guests to personalize their experiences ashore by offering a selection of complimentary tours specially designed to intimately connect travelers to the places and cultures they visit. Other enhancements will include more casual-style entertainment featuring contemporary bands, jazz ensembles and lively mix shows by disc jockeys from around the world.

In addition to spacious, ocean-view accommodations (most with private veranda), award-winning gourmet cuisine, personalized service, and warm Italian hospitality, Silversea guests already enjoy a generous selection of all-inclusive shipboard amenities, including complimentary beverages, wines and spirits served throughout the ship, 24-hour room service, stocked in-suite beverage cabinet and all gratuities. Plus, with the line's exclusive Personalized Voyages program, guests can customize the length of their cruise to fit their personal schedule.

The Privileged Passage program is set to debut on a test basis aboard Silver Whisper's "Classic Reflections" voyage (4710), departing April 9, 2007. This extraordinary 10-day cruise will sail from Alexandria to Athens with calls in Rhodes, Patmos, and Mykonos, Greece; Antalya and Kusadasi, Turkey; Tartous, Syria; and Cyprus. Early Booking Incentive fares start at $5,605 per person.

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For more information on Silversea Cruises, please contact a travel agent.

For a complimentary brochure, please call toll-free (877) 215-9986 or visit www.silversea.com

Media Contacts:

Brad Ball
(954) 713-4030
bradb@silverseacruises.com

Gina Finocchiaro
(954) 713-4029
ginaf@silverseacruises.com