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Silversea Launches Most-Expansive Enrichment Programme Ever for 2011 Voyages

Zahi Hawass2011 New 'Silver Perspectives' branding initiative highlights a diverse selection of renowned international guest speakers

(17 January 2011) Over 160 voyages this year will feature nearly 200 distinguished guest lecturers, celebrated chefs and destination experts as part of Silversea's most-expansive and varied enrichment programme ever offered in a single year.

Complementing this record undertaking is the roll-out of new branding for the programme -- Silver Perspectives -- designed to communicate the exceptional calibre of speakers selected to share their views and expertise with Silversea guests.

Steve Tucker, Silversea's vice president of field sales for North America, said: "Our Silver Perspectives enrichment programme offers travellers interesting journeys hosted by noted historians, political analysts, bestselling authors and other esteemed experts. And many of these voyages will feature several guest lecturers teaming up to host a broad range of entertaining and enlightening presentations on a single itinerary."

One such sailing with multiple guest speakers is Silver Spirit's 15-day, Dubai-to-Athens World Cruise Segment 5109, departing 18 April. Highlighting the enrichment programme are: Dr Zahi Hawass, one of the world's most famous Egyptologists and Secretary General of the Supreme Council of Antiquities in Cairo; Dr Scott Pearson, an international relations expert and Harvard economist who has won several awards for his research and teaching; Gerald M McCormack, a retired colonel of the Australian army who served in operational, training and diplomatic appointments; and Dr Lew Deitch, destination consultant and semi-retired professor with over 30 years' experience teaching geography. Also a Wine Series voyage, this sailing will be hosted by Philip di Belardino, the genial vice president of fine wines for leading US importer Banfi Vintners.

And Silver Spirit's 16-day World Cruise Segment 5110, Athens to Southampton, departing 3 May, will also feature an array of guest lecturers, including Bruce Riedel, a senior fellow in foreign policy at the Saban Centre for Middle East Policy of the Brookings Institution in Washington, DC, former CIA analyst, counter-terrorism expert and author; Robert Lacey, British historian and biographer whose numerous international bestsellers include Majesty, considered the definitive study of British monarchy; and destination consultant Dr Lew Deitch. Also a Wine Series voyage, four wine experts will be on hand to share their expertise: Lyn Farmer, award-winning wine and food writer; Filippo Chia of Castello Romitorio; Felipe Gonzalez of Gonzalez Byass; and Rupert Symington of Graham's and Dow's. And Silversea culinary trainer David Bilsland will host the Relais & Châteaux L'École des Chefs cooking school. Plus, Silversea's executive vice president of fleet operations, Christian Sauleau, will be on board to host the sailing.

In addition to previously announced luminaries such as Emmy Award-winning broadcast journalist Dan Rather (hosting Silver Spirit World Cruise Segment 5107), bestselling suspense novelist Mary Higgins Clark (hosting Silver Whisper's Voyage 4102), and eminent Australian historian Geoffrey Blainey (hosting Silver Spirit World Cruise Segment 5105), a small sampling of other luminaries includes:

Silver Spirit - 12 February -World Cruise Segment 5105 (Auckland to Sydney)
Terry Waite: As envoy to the Archbishop of Canterbury, Terry Waite successfully negotiated the release of hostages in Iran and Libya during the 1980s.  In 1987, negotiating the release of hostages in Beirut, Waite was himself taken hostage and held in captivity for 1,763 days. 

Silver Shadow - 7 May - Voyage 3109 (Shanghai to Tokyo)
Li Cunxin: Born into utter poverty in Mao's communist China, his astounding drive and relentless hard work made him one of the best ballet dancers in the world. The inspirational story of Li's life is recounted in his bestselling memoir Mao's Last Dancer, which has been made into a feature film.

Silver Whisper - 7 September - Voyage 4128 (Southampton to New York)
Alastair Bruce: A descendant of Robert the Bruce, he is the author of numerous books on British royalty and a commentator for Britain's Sky News and the BBC. He is also a documentary filmmaker and was historical advisor to recent award-winning films such as The Young Victoria and The King's Speech, as well as the acclaimed ITV and PBS television series Downton Abbey.

With its expanded enrichment programming, the company's website now features a dedicated enrichment section with a listing of dozens of upcoming guest lecturers,including theirphotos, biographies and voyage dates.

About Silversea Cruises
Silversea Cruises is recognised as an innovator in the luxury cruise line industry, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver Cloud, Silver Wind, Silver Shadow, Silver Whisper and Silver Spirit -- all designed to offer an atmosphere of conviviality and casual elegance. With the inclusion of the regal expedition ship Prince Albert II, Silversea Cruises' itineraries encompass all seven continents and feature worldwide luxury cruises to the Mediterranean, Caribbean, both polar regions and over 400 fascinating destinations in between.

In the US, Silversea has been voted "World's Best" by the readers of Condé NastTraveler (nine times) and Travel + Leisure (seven times), and ratedNumber-One luxury cruise line by high-net-worth consumers in the 2008 Luxury Brand Status Index (LBSI). International awards include "Best Innovation in Products and Services" from the Italian Innovazione Marketing Oggi Awards (2009); "World's Leading Small Ships Cruise Line" from World Travel Awards (2009); "Five Star Diamond Award" from the American Academy of Hospitality Sciences (2010); "Number One" small-ship line in the Readers' Choice survey conducted by Britain's Condé Nast Traveller magazine (2010); "Best Luxury Cruise Line" Excellence Award by Spain's Cruise News Media Group (2009); "Best Luxury Cruise Line" by Australia's Luxury Travel & Style Magazine (2010); and "Best Luxury Cruise Operator" according to Travel Weekly China (2010).

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Photo caption: Dr Zahi Hawass, Egyptologist.

For more information on Silversea Cruises, please contact a travel agent.
For a complimentary brochure, please call toll-free (US) 877.215.9986 or visit www.silversea.com.

This press release was accurate at the date of issuance. It is the reader's responsibility to verify its continued accuracy, as information contained in the release may have changed.

Media Relations Contacts:

Americas
Brad Ball
Email: BradB@Silversea.com
Phone: (954) 713.4030 (USA)

Gina Finocchiaro
Email: GinaF@Silversea.com
Phone: (954) 713-4029 (USA) 

Asia Pacific
Cait Gargett
Email: CaitS@Silversea.com
Phone: +61 2 9255 0600 (Australia)

Continental Europe, Russia, Ukraine
and CIS Countries, Israel, Africa

Jerome Danglidis
Email: jeromed@Silversea.com
Phone: +377 97 70 22 54 (Monaco)

UK, Ireland and Middle East
Anil Swarup
Email: AnilS@Silversea.com
Phone: +44 (0) 207 920 7023 (UK)