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Silversea Announces Changes to Board and Management Structure

(10 January 2011) Ultra-luxury Silversea Cruises today released the following statement:

Silversea continues to evolve and to further strengthen its managerial structure.

Following the past year of development during which Enzo Visone took over as Executive Chairman, the Board of Directors has decided to appoint Visone as Group CEO. The role was de facto being successfully covered by Visone so such appointment formalises his new role.

As of result of this change, Manfredi Lefebvre d'Ovidio returns as Chairman fully supporting Visone's mandate. Lefebvre has been part of the Silversea organisation since the beginning of the company at the beginning of the nineties, so not only does he guarantee continuity, but his specific experience within the luxury segment of cruising will undoubtedly add value to the overall management team. Lefebvre is also the Chairman of the European Cruise Council (ECC) the representative body of the cruise industry in Europe.

The potential going forward is such that a management team must be strong and complementary in order to harvest the various opportunities. Silversea is no exception and is convinced that these changes will enhance the company's ability to prepare for the future.

About Silversea Cruises
Silversea Cruises is recognised as an innovator in the luxury cruise line industry, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver Cloud, Silver Wind, Silver Shadow, Silver Whisper and Silver Spirit – all designed to offer an atmosphere of conviviality and casual elegance. With the inclusion of the regal expedition ship Prince Albert II, Silversea Cruises' itineraries encompass all seven continents and feature worldwide luxury cruises to the Mediterranean, Caribbean, both polar regions and over 400 fascinating destinations in between.

In the US, Silversea has been voted "World's Best" by the readers of Condé NastTraveler (nine times) and Travel + Leisure (seven times), and ratedNumber-One luxury cruise line by high-net-worth consumers in the 2008 Luxury Brand Status Index (LBSI). International awards include "Best Innovation in Products and Services" from the Italian Innovazione Marketing Oggi Awards (2009); "World's Leading Small Ships Cruise Line" from World Travel Awards (2009); "Five Star Diamond Award" from the American Academy of Hospitality Sciences (2010); "Number One" small-ship line in the Readers' Choice survey conducted by Britain's Condé Nast Traveller magazine (2010); "Best Luxury Cruise Line" Excellence Award by Spain's Cruise News Media Group (2009); "Best Luxury Cruise Line" by Australia's Luxury Travel & Style Magazine (2010); and "Best Luxury Cruise Operator" according to Travel Weekly China (2010).

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For more information on Silversea Cruises, please contact a travel agent.
For a complimentary brochure, please call toll-free (US) 877.215.9986 or visit www.silversea.com.

This press release was accurate at the date of issuance.   It is the reader's responsibility to verify its continued accuracy, as information contained in the release may have changed.

Media Relations Contacts:

Americas
Brad Ball
Email: BradB@Silversea.com
Phone: (954) 713.4030 (USA)

Gina Finocchiaro
Email: GinaF@Silversea.com
Phone: (954) 713-4029 (USA) 

Asia Pacific
Cait Gargett
Email: CaitS@Silversea.com
Phone: +61 2 9255 0600 (Australia)

Continental Europe, Russia, Ukraine
and CIS Countries, Israel, Africa

Jerome Danglidis
Email: jeromed@Silversea.com
Phone: +377 97 70 22 54 (Monaco)

UK, Ireland and Middle East
Anil Swarup
Email: AnilS@Silversea.com
Phone: +44 (0) 207 920 7023 (UK)