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Silversea Appoints Three New Sales Directors

(2  August  2010) Ultra-luxury Silversea Cruises announced today the appointment of two new regional sales directors and one new director of sales to cover key regions. John Migliori has joined to cover New York and New Jersey; Kim Guimaraes for western and northern Florida; and Melissa Araya will be responsible for Latin America.

Steve Tucker, Silversea's vice president of field sales for North America, said: "It gives me great pleasure to welcome John, Kim and Melissa to our sales team. The breadth of experience and successful track record possessed by each of them is going to be a tremendous asset to Silversea and our travel agent partners."

John Migliori
John Migliori, regional sales director for New York and New Jersey, has taken over this region from Tracy McSorley, allowing her to focus entirely on national and key accounts. His background includes 18 years with Carnival Cruise Lines in a variety of roles, including overseeing field sales in northern New Jersey as a business development manager.

Kim Guimaraes
Kim Guimaraes, regional sales director for western and northern Florida, replaces Dan Papich, who recently retired. Guimaraes has spent over 24 years in the travel industry. She was a regional sales manager for a major land operator and also has travel agency management experience. Most recently, she spent 12 years with Carnival Cruise Lines leading regional sales efforts as business development director for the New Jersey and Tampa Bay areas.

Melissa Araya
Melissa Araya's appointment fills the position of director of sales for Latin America. She brings 21 years' experience in travel, including over 15 years at American Express. Based in New York, Mexico City and Miami, she held a variety of positions at American Express and was promoted to vice president of sales and marketing for Latin America and the Caribbean. She has also held positions at Virtuoso and Regent Seven Seas Cruises.

About Silversea Cruises
Silversea Cruises is recognised as an innovator in the luxury cruise line industry, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver Cloud, Silver Wind, Silver Shadow, Silver Whisper and Silver Spirit – all designed to offer an atmosphere of conviviality and casual elegance. With the inclusion of the regal expedition ship Prince Albert II, Silversea Cruises' itineraries encompass all seven continents and feature worldwide luxury cruises to the Mediterranean, Caribbean, both polar regions and over 400 fascinating destinations in between.

In the US, Silversea has been voted "World's Best" by the readers of Condé NastTraveler (nine times) and Travel + Leisure (seven times), and ratedNumber-One luxury cruise line by high-net-worth consumers in the 2008 Luxury Brand Status Index (LBSI).  International awards include "Best Innovation in Products and Services" from the Italian Innovazione Marketing Oggi Awards (2009); "World's Leading Small Ships Cruise Line" from World Travel Awards (2009); "Five Star Diamond Award" from the American Academy of Hospitality Sciences (2010); "Number One" small-ship line in the Readers' Choice survey conducted by Britain's Condé Nast Traveller magazine (2007); "Best Luxury Cruise Line" Excellence Award by Spain's Cruise News Media Group (2009); "Best Luxury Cruise Line" by Australia's Luxury Travel & Style Magazine (2010); and "Best Luxury Cruise Operator" according to Asia's Travel Weekly (2008).

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For more information on Silversea Cruises, please contact a travel agent.

For a complimentary brochure, please call toll-free (US) 877.215.9986 or visit www.silversea.com.

This press release was accurate at the date of issuance.   It is the reader's responsibility to verify its continued accuracy, as information contained in the release may have changed.


Media Relations Contacts:

Brad Ball
Email:  BradB@Silversea.com
Phone:  (954) 713.4030 (USA)

Gina Finocchiaro
Email:  GinaF@Silversea.com
Phone:  (954) 713-4029 (USA)

Asia Pacific
Cait Gargett
Email:  CaitS@Silversea.com
Phone: +61 2 9255 0600 (Australia)

Continental Europe, Russia, Ukraine
and CIS Countries, Israel, Africa, India

Jerome Danglidis
Email: jeromed@Silversea.com
Phone: +377 97 70 22 54 (Monaco)

UK, Ireland and Middle East
Anil Swarup
Email: AnilS@Silversea.com
Phone: +44 (0) 207 920  7023 (UK)