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Silversea Cruises Debuts Haute Couture Uniforms

SilverseaButlerUniforms2014 Several hundred shipboard employees will soon be outfitted in uniforms from Milan fashion school

(7 July 2014) Ultra-luxury Silversea Cruises' newly designed uniforms were previewed in a fashion show held aboard Silver Wind in Venice recently. They were created by Italy's prestigious Istituto Europeo di Design (IED) of Milan, a specialised fashion school for designers destined for the fashion brands globally.

The project was launched in September 2012, when the IED team spent several days aboard Silver Spirit, drawing creative inspiration from the elegant ship's Art Deco interior, and gaining insight into the functions and needs of the ship's officers and staff working in a diversity of settings, including reception, restaurants, lounges, and housekeeping.

The IED designers have created an elegant and distinguished look in several variations that complements the luxury line's brand image. The collection features natural fabrics, including cotton and wool, in a black, white, blue, and grey colour palette.

Cristina Levis, Silversea's head of business development, said: "We're delighted to showcase the talents of the up-and-coming fashion designers of IED. They have created stylish and comfortable uniforms that will be made in Italy and that effectively project the sophistication, professionalism, and graciousness of the ladies and gentlemen who represent our brand."

The collection was designed by Antonio Pala, Alla Polozenko, Laura Liistro, and Magdalena Kilkovich. The project was coordinated by Francesca Tottoli, manager of special projects for IED Moda, and professors Valentina Conzo and Alfonso Granieri.

In the coming months, several hundred Silversea shipboard employees will be outfitted in the elegant uniforms from Milan.

About Silversea Cruises
Silversea Cruises, which is chaired by Manfredi Lefebvre d'Ovidio, is recognised as an innovator in the ultra-luxury cruise line industry, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver Cloud, Silver Wind, Silver Shadow, Silver Whisper and Silver Spirit – all designed to offer an atmosphere of conviviality and casual elegance. With the inclusion of the expedition ships Silver Explorer, Silver Galapagos, and Silver Discoverer, Silversea Cruises' itineraries encompass all seven continents and feature worldwide luxury cruises to the Mediterranean, Caribbean, both polar regions and over 700 fascinating destinations in between.

In the US, Silversea has been voted "World's Best" by the readers of Condé NastTraveler (nine times) and Travel + Leisure (seven times), and awarded "Best Luxury Cruise Line" by CruiseReport.com (2012) and "Best Small Ship Cruise Line" by Global Traveler (2014). International awards include "Five Star Diamond Award" from the American Academy of Hospitality Sciences (2013); "Best Small Ship Cruise Line" in the Readers' Choice survey conducted by Britain's Condé Nast Traveller magazine (2013); "Best Expedition Cruise Ship" by Australia's Cruise Passenger magazine (2013); "Best Small Luxury Cruise Line" by China's Travel + Leisure (2013); and "Star Luxury Cruise Company" according to UK's Travel Bulletin (2013).

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For more information on Silversea Cruises, please contact a travel agent. 

For a complimentary brochure, please call toll-free (US) 877.215.9986 or visit www.silversea.com.

This press release was accurate at the date of issuance. It is the reader's responsibility to verify its continued accuracy, as information contained in the release may have changed.

Media Relations Contacts:

Americas 
Brad Ball
Email: BradB@Silversea.com
Phone: (954) 713.4030 (USA)

Gina Finocchiaro 
Email: GinaF@Silversea.com
Phone: (954) 713-4029 (USA)

Asia Pacific
Carla Oscuro
Email: CarlaO@Silversea.com
Phone: +61 2 9255 0600 (Australia)

Benelux, Nordic countries, Middle East & South Africa
Johanna Silverhult
Email: JohannaS@Silversea.com
Phone: +44 (0) 20 7340 7774 (UK)

Germany, Austria & Switzerland
Natascha Oldenburg
Email: NataschaO@Silversea.com
Phone: +49 (0) 69 920 39 934 35 (Germany)

Monaco, Italy, France, Spain, Russia & CIS countries, 
Ukraine, Israel & rest of Europe
Tiziana Fabbro
Email: TizianaF@Silversea.com
Phone: +377 977 02445 (Monaco)

United Kingdom and Ireland
Natalie Sexton
Email: NatalieS@Silversea.com
Phone: +44 (0) 20 7340 0741 (UK)