New Key Appointments for Silversea’s Europe, Middle East & Africa Sales Organisation
(24 January 2014) Silversea has announced the appointment of
highly experienced and respected cruise industry executive Tina Kirfel to
the new position, General Manager and Sales & Marketing
Director Europe, Middle East and Africa (EMEA). As head of the region,
she will report directly to President EMEA & Asia Pacific, Steve Odell and
will be based in Silversea’s Frankfurt office.
Tina spent the last 13 years with luxury sector operator
Hapag Lloyd Kreuzfahrten GmbH. Most recently she held the position Director of
Sales & Partnership Marketing responsible for field sales, cross marketing
and call centre.
Additionally, to increase Silversea’s attention and focus on
the German-speaking markets, Andreas Nuessel currently Sales Manager
Switzerland & Austria is promoted to the new position of Regional Sales
Director, Germany, and Austria & Switzerland (DACH). He will report
directly to Tina Kirfel and will be responsible in leading the sales team in
these three critical markets.
The entire EMEA regional sales & marketing team
including Thomas Harrison, Alessandra Cabella and Silvia Semeria, will now all
report directly to Tina Kirfel who will take
up her new position in early April.
‘The EMEA region holds unlimited potential for Silversea,
especially in the German speaking markets where we opened a dedicated Silversea
sales office in Frankfurt in 2012. ’, commented Steve Odell, President EMEA
& Asia Pacific. ‘As we look to
the future we are absolutely delighted to have Tina as part of our management team. Through
her deep knowledge, experience and passion for the luxury cruise sector she
will be an excellent new leader in our business. ‘
EMEA encompasses all regional markets with the exception of
UK & Ireland which continues to be managed by Mike Bonner, General Manager and
Sales & Marketing Director, based in Silversea’s London office.
About Silversea Cruises
Silversea Cruises, which is chaired by Manfredi
Lefebvre d'Ovidio, is recognised as an innovator in the luxury cruise line
industry, offering guests large-ship amenities aboard its intimate, all-suite
vessels: Silver Cloud, Silver Wind, Silver Shadow, Silver
Whisper and Silver Spirit – all designed to offer an atmosphere of
conviviality and casual elegance. With the inclusion of the expedition ships Silver
Explorer, Silver Galapagos, and Silver Discoverer (debuting
March 2014), Silversea Cruises' itineraries encompass all seven continents and
feature worldwide luxury cruises to the Mediterranean, Caribbean,
both polar regions and over 700 fascinating destinations in between.
In the US, Silversea has been voted "World's Best"
by the readers of Condé NastTraveler (nine times) and Travel +
Leisure (seven times), and awarded "Best Luxury Cruise Line" by
CruiseReport.com (2012) and "Best Small Ship Cruise Line" by Global
Traveler (2013). International awards include "Five Star Diamond
Award" from the American Academy of Hospitality Sciences (2013);
"Best Small Ship Cruise Line" in the Readers' Choice survey conducted
by Britain's Condé Nast Traveller magazine (2013); "Best Luxury
Cruise Line" by Australia's Cruise Passenger magazine (2012);
"Best Small Luxury Cruise Line" by China's Travel + Leisure (2012);
and "Star Luxury Cruise Company" according to UK's Travel Bulletin
# # #
For more information on Silversea
Cruises, please contact a travel agent.
For a complimentary brochure, please
call toll-free (US) 877.215.9986 or visit www.silversea.com.
This press release was accurate at the date of issuance. It
is the reader's responsibility to verify its continued accuracy, as information
contained in the release may have changed.
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