Silversea and Cruise Strategies Ltd Strengthen Partnership
(29 November 2012) Ultra-luxury Silversea Cruises announced today that
it has enhanced its relationship with Cruise Strategies Ltd to provide even
more extensive promotional assistance, sales and marketing representation in
Canada. Silversea, which has been represented by Cruise Strategies since 2007,
has now forged an even closer relationship with the Cruise Strategies team to
plan and implement sales and marketing campaigns to broaden awareness of the
award-winning cruise company in the Canadian market.
The development follows Silversea's recent moves to enhance its organisational
efficiencies throughout North America. Cruise Strategies will be working
closely with Silversea to amplify sales and support efforts.
Kristian C Anderson, Silversea's vice president of sales for North
America, said: "We're excited to be
joining forces with Cruise Strategies in a broader way to help Canadian travel
agents explore the multiple options available through Silversea to increase
their profits by tapping into the highly lucrative ultra-luxury travel
Anderson added: "Assisted by our enhanced inside sales and
support team, Cruise Strategies is an ideal partner as we continue to
strengthen our position in the Canadian market."
Vanessa Lee, president and chief executive of Cruise Strategies,
stated: "We are proud to be expanding our already close and successful
association with Silversea. Silversea is renowned as an innovator and leader in
the ultra-luxury segment, and we look forward to leveraging our relationship to
create unique synergies that will enhance Silversea's profile and strengthen
its Canadian market penetration."
Cruise Strategies may be contacted at (416) 968-9797 or (877)
768-9797. Silversea's inside sales support team may be contacted at (800)
About Silversea Cruises
Cruises, which is
chaired by Manfredi Lefebvre d'Ovidio, is recognised
as an innovator in the luxury cruise line industry, offering guests large-ship
amenities aboard its intimate, all-suite vessels: Silver Cloud, Silver
Wind, Silver Shadow, Silver Whisper and Silver Spirit
– all designed to offer an atmosphere of conviviality and casual elegance. With
the inclusion of the expedition ships Silver Explorer and Silver Galapagos (debuting late 2013),
Silversea Cruises' itineraries encompass all seven continents and feature
worldwide luxury cruises to the Mediterranean, Caribbean,
both polar regions and over 500 fascinating destinations in between.
In the US, Silversea
has been voted "World's Best" by the readers of Condé NastTraveler
(nine times) and Travel + Leisure (seven times), and awarded "Best
Cruise Line for Luxury Small Ships" by Luxury Travel Advisor
(2011). International awards include "World's Leading Small Ships Cruise
Line" from World Travel Awards (2010); "Five Star Diamond Award"
from the American Academy of Hospitality Sciences (2011); "Favourite
Cruise Line - Small Ships" in the Readers' Choice survey conducted by
Britain's Condé Nast Traveller magazine (2012); "Best Luxury Cruise
Line" by Australia's Cruise
Passenger magazine (2012); and "Best Small Luxury Cruise Line"
according to China's Travel & Leisure magazine (2011).
more information on Silversea Cruises, please contact a travel agent.
a complimentary brochure, please call toll-free (US) 877.215.9986 or
This press release was
accurate at the date of issuance. It is the reader's responsibility to verify
its continued accuracy, as information contained in the release may have
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