Silver Privilege fares are structured to make the cruise buying decision easier by offering guests one simple low fare for their desired suite. These new cruise-only fares will reward guests who book early with the best possible fare and the privilege of being able to select their desired suite when the best inventory is available. These new fares are easy to understand, so consumers know exactly what they are paying for. In addition, guests will still be able to customise their entire holiday with Silversea's optional air, transfer, hotel and land programmes. With Silver Privilege fares, guests pay only for the holiday components they desire. 

The line is also introducing a new Fare Guarantee Programme for all voyages departing on or after 1 June 2013, effective for new Silver Privilege bookings made on or after 1 November 2012.

With the new Fare Guarantee Programme, Silversea guests are assured that when they plan ahead and book early, not only will they enjoy the privilege of reserving their desired suite, but they can also benefit from any future reduction in the Silver Privilege fares for their voyage.

The guarantee provides that if Silversea reduces the Silver Privilege fares on the voyage after a booking has been made, the guest may request an adjustment from Silversea equal to the amount of the fare reduction in the relevant suite category. The adjustment will be in the form of a shipboard credit, suite upgrade, future cruise credit, fare reduction or other method.

Ellen Bettridge, Silversea's president of the Americas, said: "By offering one simple price with our new Silver Privilege fares, we're making it easier for consumers to cut through the clutter that's in the marketplace and understand the actual price of the components of their vacation. Additionally, when these new fares are enhanced by our Fare Guarantee Programme, our guests can plan their vacations far in advance, taking advantage of the best suite availability, and also enjoy the peace of mind in knowing they will be protected should those fares be reduced."

Click here for complete details on Silver Privilege fares and the Fare Guarantee Programme, or visit Silversea.com/terms-conditions/savings-programmes.

About Silversea Cruises
Silversea Cruises, which is chaired by Manfredi Lefebvre d'Ovidio, is recognised as an innovator in the luxury cruise line industry, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver Cloud, Silver Wind, Silver Shadow, Silver Whisper and Silver Spirit – all designed to offer an atmosphere of conviviality and casual elegance. With the inclusion of the expedition ships Silver Explorer and Silver Galapagos (debuting late 2013), Silversea Cruises' itineraries encompass all seven continents and feature worldwide luxury cruises to the Mediterranean, Caribbean, both polar regions and over 450 fascinating destinations in between.

In the US, Silversea has been voted "World's Best" by the readers of Condé NastTraveler (nine times) and Travel + Leisure (seven times), and awarded "Best Cruise Line for Luxury Small Ships" by Luxury Travel Advisor (2011). International awards include "World's Leading Small Ships Cruise Line" from World Travel Awards (2010); "Five Star Diamond Award" from the American Academy of Hospitality Sciences (2011); "Favourite Cruise Line - Small Ships" in the Readers' Choice survey conducted by Britain's Condé Nast Traveller magazine (2012); "Best Luxury Cruise Line" by Australia's Cruise Passenger magazine (2012); and "Best Small Luxury Cruise Line" according to China's Travel & Leisure magazine (2011).

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For more information on Silversea Cruises, please contact a travel agent. 

For a complimentary brochure, please call toll-free (US) 877.215.9986 or visit www.silversea.com.

This press release was accurate at the date of issuance. It is the reader's responsibility to verify its continued accuracy, as information contained in the release may have changed.

Media Relations Contacts:

Americas 
Brad Ball
Email: BradB@Silversea.com
Phone: (954) 713.4030 (USA)

Gina Finocchiaro 
Email: GinaF@Silversea.com
Phone: (954) 713-4029 (USA)

Asia Pacific
Carla Oscuro
Email: CarlaO@Silversea.com
Phone: +61 2 9255 0600 (Australia)

Continental Europe, Russia, Ukraine
and CIS Countries, Israel, Africa
Jerome Danglidis
Email: jeromed@Silversea.com
Phone: +49 69 133 83 637 (Germany)

UK, Ireland and Middle East
Sara Larmer
Email: SaraL@Silversea.com
Phone: +44 (0) 844 770 9050 (UK)