Silversea Appoints New Vice President of Sales for North America
(23 May 2012) Ultra-luxury Silversea Cruises
today announced the appointment of Kristian C Anderson as its new vice
president of sales for North America, effective mid-June. In this position, based in Fort Lauderdale, he will develop sales
strategies and initiatives to increase revenue in the US and Canadian markets, and
oversee a sales team dedicated to helping travel agents grow and expand their
luxury travel business.
Anderson, who will report directly to Ellen
Bettridge, Silversea's president of the Americas, has nearly 25 years of sales
and management experience with several top travel companies. Most recently, Anderson
was vice president of US sales for Qatar Airways, one of the world's luxury premier
Ellen Bettridge said: "Along with a
wealth of sales management expertise in the upscale travel sector, Kristian
brings a fresh perspective that we are confident will enhance our current sales
infrastructure and help accelerate revenue growth in North America."
Anderson commented: "Silversea is well
positioned to take advantage of growth opportunities in North America as more
and more travellers are recognising the unique perks and exceptional value of
an all-inclusive luxury cruise holiday. I look forward to leading activities to
drive sales and market share while also helping travel agents increase their
luxury clientele and boost profits."
About Silversea Cruises
Cruises is recognised as an innovator in the luxury cruise line
industry, offering guests large-ship amenities aboard its intimate, all-suite vessels:
Silver Cloud, Silver Wind, Silver Shadow, Silver
Whisper and Silver Spirit -- all designed to offer an atmosphere of
conviviality and casual elegance. With the inclusion of Silver Explorer,
Silversea Cruises' itineraries encompass all seven continents and feature
worldwide luxury cruises to
the Mediterranean, Caribbean, both polar regions and over 400 fascinating
destinations in between.
In the US, Silversea has been voted "World's
Best" by the readers of Condé Nast Traveler (nine times) and Travel
+ Leisure (seven times), and awarded "Best Cruise Line for Luxury
Small Ships" by Luxury Travel Advisor (2011). International awards
include "Best Innovation in Products and Services" from the Italian
Innovazione Marketing Oggi Awards (2009); "World's Leading Small Ships
Cruise Line" from World Travel Awards (2010); "Five Star Diamond
Award" from the American Academy of Hospitality Sciences (2011);
"Number One" small-ship line in the Readers' Choice survey conducted
by Britain's Condé Nast Traveller magazine (2010); "Best Luxury
Cruise Line" Excellence Award by Spain's Cruise News Media Group (2009);
"Best Luxury Cruise Line" by Australia's Luxury Travel & Style
Magazine (2011); and "Best Luxury Cruise Operator" according to Travel
Weekly China (2010).
# # #
For more information on Silversea Cruises, please
contact a travel agent.
For a complimentary brochure, please call toll-free (US) 877.215.9986 or visit www.silversea.com.
This press release was accurate at the date of issuance. It is the reader's
responsibility to verify its continued accuracy, as information contained in
the release may have changed.
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