(23 May 2012) Ultra-luxury Silversea Cruises today announced the appointment of Kristian C Anderson as its new vice president of sales for North America, effective mid-June. In this position, based in Fort Lauderdale, he will develop sales strategies and initiatives to increase revenue in the US and Canadian markets, and oversee a sales team dedicated to helping travel agents grow and expand their luxury travel business.  

Anderson, who will report directly to Ellen Bettridge, Silversea's president of the Americas, has nearly 25 years of sales and management experience with several top travel companies. Most recently, Anderson was vice president of US sales for Qatar Airways, one of the world's luxury premier airlines.

Ellen Bettridge said: "Along with a wealth of sales management expertise in the upscale travel sector, Kristian brings a fresh perspective that we are confident will enhance our current sales infrastructure and help accelerate revenue growth in North America."

Anderson commented: "Silversea is well positioned to take advantage of growth opportunities in North America as more and more travellers are recognising the unique perks and exceptional value of an all-inclusive luxury cruise holiday. I look forward to leading activities to drive sales and market share while also helping travel agents increase their luxury clientele and boost profits."

About Silversea Cruises
Silversea Cruises is recognised as an innovator in the luxury cruise line industry, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver Cloud, Silver Wind, Silver Shadow, Silver Whisper and Silver Spirit -- all designed to offer an atmosphere of conviviality and casual elegance. With the inclusion of Silver Explorer, Silversea Cruises' itineraries encompass all seven continents and feature worldwide luxury cruises to the Mediterranean, Caribbean, both polar regions and over 400 fascinating destinations in between.

In the US, Silversea has been voted "World's Best" by the readers of Condé Nast Traveler (nine times) and Travel + Leisure (seven times), and awarded "Best Cruise Line for Luxury Small Ships" by Luxury Travel Advisor (2011). International awards include "Best Innovation in Products and Services" from the Italian Innovazione Marketing Oggi Awards (2009); "World's Leading Small Ships Cruise Line" from World Travel Awards (2010); "Five Star Diamond Award" from the American Academy of Hospitality Sciences (2011); "Number One" small-ship line in the Readers' Choice survey conducted by Britain's Condé Nast Traveller magazine (2010); "Best Luxury Cruise Line" Excellence Award by Spain's Cruise News Media Group (2009); "Best Luxury Cruise Line" by Australia's Luxury Travel & Style Magazine (2011); and "Best Luxury Cruise Operator" according to Travel Weekly China (2010).

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For more information on Silversea Cruises, please contact a travel agent. 
For a complimentary brochure, please call toll-free (US) 877.215.9986 or visit www.silversea.com.

This press release was accurate at the date of issuance. It is the reader's responsibility to verify its continued accuracy, as information contained in the release may have changed.

Media Relations Contacts:

Americas
Brad Ball
Email: BradB@Silversea.com
Phone: (954) 713.4030 (USA)

Gina Finocchiaro
Email: GinaF@Silversea.com
Phone: (954) 713-4029 (USA)

Asia Pacific
Cait Gargett
Email: CaitS@Silversea.com
Phone: +61 2 9255 0600 (Australia)

Continental Europe, Russia, Ukraine
and CIS Countries, Israel, Africa
Jerome Danglidis
Email: jeromed@Silversea.com
Phone: +49 69 133 83 637 (Germany)

UK, Ireland and Middle East
Sara Larmer
Email: SaraL@Silversea.com
Phone: +44 (0) 844 770 9050 (UK)