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Silversea Appoints Enzo Visone as Executive Chairman of the Board

(10 February 2010) Silversea Cruise Holding Ltd today announced the appointment of Enzo Visone as Executive Chairman of the Board of Silversea Cruises.

Manfredi Lefebvre, in nominating Visone, underlines his commitment to the industry and to Silversea, as the Board of Silversea Cruise Holding Ltd, the parent company of Silversea Cruises, will be strengthened considerably. Manfredi Lefebvre remains on the Board as Deputy Chairman.

"We are pleased to welcome Enzo to this position," said Lefebvre. "Enzo has had an illustrious career as an international manager and CEO in high-end consumer goods in both private and publicly listed companies. He has lived and worked in eight different countries bringing a cultural know-how that is essential in developing international businesses. I have known him for many years and am convinced he will add enormous value to Silversea Cruises. Visone will work closely with Amerigo Perasso, Silversea's President and CEO, and the entire management team in which I confirm my complete confidence to further strengthen the company's leadership position in the luxury cruise sector."

Lefebvre added, "While I will continue to contribute my consolidated experience in the industry, I will now have more time to dedicate to other business interests and philanthropic projects for which I will also avail myself of Enzo Visone's support, without distancing myself from the core business that is Silversea Cruises."

Visone has dual nationality (British/Italian) and was educated in London where he graduated in economics. He brings to the company decades of hands-on management experience acquired in international companies in the US, Europe and the Middle East. Most recently he served as Chief Executive Officer in an asset management company based in Milan. Prior to that he was CEO of the Campari Group, a major player in the global branded beverage industry, and where he led a phenomenally successful campaign to grow the Group internationally.

Silversea Cruises is recognised as an innovator in the luxury segment, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver Cloud, Silver Wind, Silver Shadow, Silver Whisper and Silver Spirit -- all designed to offer an atmosphere of conviviality and casual elegance. With the inclusion of the regal expedition ship Prince Albert II, the company's itineraries encompass all seven continents.

In the US, Silversea has been voted "World's Best" by the readers of Condé NastTraveler (nine times) and Travel + Leisure (seven times), and ratedNumber-One luxury cruise line by high-net-worth consumers in the 2008 Luxury Brand Status Index (LBSI). International awards include "Best Innovation in Products and Services" from the Italian Innovazione Marketing Oggi Awards (2009); "World's Leading Small Ships Cruise Line" from World Travel Awards (2009); "Five Star Diamond Award" from the American Academy of Hospitality Sciences (2009); "Number One" small-ship line in the Readers' Choice" survey conducted by Britain's Condé Nast Traveller magazine (2007); "Best Luxury Cruise Line" by Spain's Cruceros & Destinos magazine (2008); "Best Luxury Cruise Line" by Australia's Luxury Travel & Style Magazine (2009); and "Best Luxury Cruise Operator" according to Asia's Travel Weekly (2008).

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For more information on Silversea Cruises, please contact a travel agent.
For a complimentary brochure, please call toll-free (877) 215-9986 or visit www.silversea.com.

This press release was accurate at the date of issuance. It is the reader's responsibility to verify its continued accuracy, as information contained in the release may have changed.

Media Relations Contacts:

Americas
Brad Ball
Email: BradB@Silversea.com
Phone: (954) 713.4030 (USA)

Gina Finocchiaro
Email: GinaF@Silversea.com
Phone: (954) 713-4029 (USA)

Asia Pacific
Cait Gargett
Email: CaitS@Silversea.com
Phone: +61 2 9255 0600 (Australia)

Continental Europe, Russia, Ukraine
and CIS Countries, Israel, Africa, India
Maria Francesca Lauro
Email: FrancescaL@Silversea.com
Phone: +377 97 70 22 54 (Monaco)

UK, Ireland and Middle East
Anil Swarup
Email: AnilS@Silversea.com
Phone: +44 (0) 207 920 7023 (UK)