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Silversea Cruises Launches Silver Spirt Blog And New Look For Website


(8 September 2009) Ultra-luxury Silversea Cruises is pleased to announce the official launch of the Silver Spirit Blog along with a refreshed website at www.silversea.com. The Blog will serve as a resource for latest news and photographs detailing the ship's progress and counting down the days until 23 December, when Silver Spirit welcomes her first guests.

With the upcoming debut of its newest ship already generating buzz, it is more important than ever to offer travellers more ways to access information and keep updated on developments. In addition to the Silver Spirit Blog, the company recently soft launched a Facebook fan page and Twitter microblog, both of which can now be easily accessed from the website's Blog page. By leveraging these social media platforms, the company hopes to increase communication and gain valuable feedback from readers.

Linda Schultes, Silversea's associate vice president of worldwide marketing, said: "There's a lot of excitement and interest building around Silver Spirit as we get closer to her launch date. Social media technologies offer an excellent opportunity for us to engage more closely with our guests and travel agent partners. The Silver Spirit Blog is a natural next step for us and we hope it will offer our guests a broader perspective on what they have to look forward to."

Other website enhancements include improved functionality features, new content pages, and a more visually engaging home page that displays a flash header allowing vibrant images to fade in and out with messages that highlight key brand attributes and special programmes. The Silversea Expeditions section has also been revamped with improved navigation features and dynamic flash imagery. Visitors to this section can now readily experience the excitement of an expedition cruise by viewing the Prince Albert II video prominently displayed in the header. And more new features will be added to the website in the coming weeks.

Silversea Cruises is recognised as an innovator in the luxury segment, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver Cloud, Silver Wind, Silver Shadow, Silver Whisper -- and launching in December, Silver Spirit -- all designed to offer an atmosphere of conviviality and casual elegance. With the addition of the regal expedition ship Prince Albert II, the company's itineraries encompass all seven continents.

In the US, Silversea has been voted "World's Best" by the readers of Condé NastTraveler (nine times) and Travel + Leisure (seven times), and ratedNumber-One luxury cruise line by high-net-worth consumers in the 2008 Luxury Brand Status Index (LBSI). International awards include "Best Innovation in Products and Services" from the Italian Innovazione Marketing Oggi Awards (2009); "World's Leading Luxury Cruise Line" from World Travel Awards (2007); "Five Star Diamond Award" from the American Academy of Hospitality Sciences (2009); "Number One" small-ship line in the Readers' Choice" survey conducted by Britain's Condé Nast Traveller magazine (2007); "Best Luxury Cruise Line" by Spain's Cruceros & Destinos magazine (2008); "Best Luxury Cruise Line" by Australia's Luxury Travel & Style Magazine (2009); and "Best Luxury Cruise Operator" according to Asia's Travel Weekly (2008).

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For more information on Silversea Cruises, please contact a travel agent. For a complimentary brochure, please call toll-free (877) 215-9986.

This press release was accurate at the date of issuance. It is the reader's responsibility to verify its continued accuracy, as information contained in the release may have changed.

Media Relations Contacts:

Brad Ball
Email: BradB@Silverseacruises.com
Phone: (954) 713.4030 (USA)

Gina Finocchiaro
Email: GinaF@Silverseacruises.com
Phone: (954) 713-4029 (USA)

Asia Pacific
Cait Gargett
Email: CaitS@Silverseacruises.com
Phone: +61 2 9255 0600 (Australia)

Continental Europe, Russia, Ukraine
and CIS Countries, Israel, Africa, India
Maria Francesca Lauro
Email: FrancescaL@Silverseacruises.com
Phone: +377 97 70 22 54 (Monaco)

UK, Ireland and Middle East
Anna Fennessy
Email: AnnaF@Silverseacruises.com
Phone: +44 (0) 207 920 7026 (UK)