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Silversea Selects Amadeus for Distribution

Bookings on the ultra-luxury cruise line can now be made more easily
and efficiently in North America and the UK

(13 September 2011) Ultra-luxury Silversea Cruises has selected Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, to provide automated booking capability for traditional and online travel agents in North America as well as the UK.

The decision to expand Silversea's sales channels to the Amadeus global distribution system involved selecting an IT partner that could provide the cruise company with guaranteed system reliability, optimal merchandising opportunities and dynamic reservation capabilities. Amadeus offers distribution and reservations capabilities to 18 cruise lines in 80 markets around the world.

Steve Tucker, Silversea's vice president of field sales for North America, explained: "Amadeus Cruise Distribution Solutions gives us unprecedented access to North American travel agency audiences, as well as online travel resellers, instantly expanding our distribution scope. Real-time loading of all our sailings, tariffs and onboard amenities, as well as instant booking confirmation thanks to a seamless connection to our in-house reservation system, means we can offer Amadeus travel buyers a superior, automated shopping experience."

Amadeus Cruise Distribution Solutions includes Amadeus Cruise, the booking application available to travel agents via the Amadeus Selling Platform and as a stand-alone solution (regardless of whether or not agents use a global distribution system), and Amadeus Cruise API/Web Services for online travel resellers. Silversea will be distributed through both Amadeus Cruise for travel professionals, and the Amadeus Cruise API/Web Services for online sales.

Scott Gutz, president and CEO of Amadeus North America, said: "Silversea has a tremendous track record of luxury and service excellence and is an impressive addition to Amadeus' significant cruise portfolio. This new content will provide even greater choice in the luxury cruise category. And with distribution through Amadeus Cruise, Silversea will now be more easily and efficiently accessible to the travel industry in the US and Canada."

Silversea is also extending a special bonus commission offer through 12 October 2011 for Amadeus Cruise users. North American travel agents who make new Silversea bookings via Amadeus Cruise can earn a US $100 per suite bonus commission. The offer is valid on new bookings made on Amadeus during the promotional period and on all suite categories, all departures and voyages. For more details on the bonus commission offer, contact Silversea directly.

About Amadeus
Amadeus is a leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry.

Customer groups include travel providers (e.g. airlines, hotels, rail, ferries, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and individual travellers).

The group operates a transaction-based business model and processed more than 850 million billable travel transactions in 2010.

Amadeus has central sites in Madrid (corporate headquarters and marketing), Nice (development) and Erding (operations – data processing centre) and regional offices in Miami, Buenos Aires, Bangkok and Dubai. At a market level, Amadeus maintains customer operations through 73 local Amadeus Commercial Organisations covering 195 countries.

Amadeus is listed on the Madrid, Barcelona, Bilbao and Valencia stock exchanges and trades under the symbol "AMS.MC". For the year ended 31 December 2010, the company reported revenues of €2,683 million and EBITDA of €1,015 million. The Amadeus group employs about 10,000 employees worldwide, with 123 nationalities represented at the central offices.

To find out more about Amadeus please visit www.amadeus.com

To visit the Amadeus Investor Relations centre, please visit www.investors.amadeus.com

About Silversea Cruises
Silversea Cruises is recognised as an innovator in the luxury cruise line industry, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver CloudSilver WindSilver ShadowSilver Whisper and Silver Spirit -- all designed to offer an atmosphere of conviviality and casual elegance. With the inclusion of Silver Explorer, Silversea Cruises' itineraries encompass all seven continents and feature worldwide luxury cruises to the Mediterranean, Caribbean, both polar regions and over 400 fascinating destinations in between.

In the US, Silversea has been voted "World's Best" by the readers of Condé Nast Traveler (nine times) and Travel + Leisure (seven times), and rated Number-One luxury cruise line by high-net-worth consumers in the 2008 Luxury Brand Status Index (LBSI). International awards include "Best Innovation in Products and Services" from the Italian Innovazione Marketing Oggi Awards (2009); "World's Leading Small Ships Cruise Line" from World Travel Awards (2009); "Five Star Diamond Award" from the American Academy of Hospitality Sciences (2010); "Number One" small-ship line in the Readers' Choice survey conducted by Britain's Condé Nast Traveller magazine (2010); "Best Luxury Cruise Line" Excellence Award by Spain's Cruise News Media Group (2009); "Best Luxury Cruise Line" by Australia's Luxury Travel & Style Magazine (2011); and "Best Luxury Cruise Operator" according to Travel Weekly China (2010).

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For more information on Silversea Cruises, please contact a travel agent. 
For a complimentary brochure, please call toll-free (US) 877.215.9986 or visit www.silversea.com.

This press release was accurate at the date of issuance. It is the reader's responsibility to verify its continued accuracy, as information contained in the release may have changed.

Media Relations Contacts:

Americas 
Brad Ball
Email: BradB@Silversea.com
Phone: (954) 713.4030 (USA)

Gina Finocchiaro 
Email: GinaF@Silversea.com
Phone: (954) 713-4029 (USA) 

Asia Pacific
Cait Gargett
Email: CaitS@Silversea.com
Phone: +61 2 9255 0600 (Australia)

Continental Europe, Russia, Ukraine
and CIS Countries, Israel, Africa

Jerome Danglidis
Email: jeromed@Silversea.com
Phone: +377 97 70 22 54 (Monaco)

UK, Ireland and Middle East
Anil Swarup
Email: AnilS@Silversea.com
Phone: +44 (0) 207 920 7023 (UK)