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Silversea's London Office to Handle Reservations for UK, Europe and Middle East Markets

(8 September 2011) Silversea Cruises today announced that its London office will once again handle reservation calls for the UK, Europe and Middle East markets.

In 2003 the company folded that activity into the reservations department at its office in Fort Lauderdale, Florida.

Silversea is seeing exceptionally strong growth potential in the European theater, but recognises that the fast pace of expansion presents challenges as well as opportunities. To better leverage its infrastructure and drive business in the region, the ultra-luxury cruise company now considers it essential to coordinate its sales, marketing and reservation functions within the same time zone and working day.

Silversea has decided that moving reservations back to London will be a better fit operationally and bring it closer to its clients in these markets. Reservations for the U.S., Canada, and South America markets will continue to be handled by Fort Lauderdale.

Kenneth W Watson, Silversea's chief operating officer, said: "By being able to service calls in the UK and Europe where our sales, marketing and administrative teams for the region are already based, it will be easier for us to react and respond more quickly to our callers' needs and queries. The addition of a reservation workforce in London will also provide needed back-up support for routing reservation calls in case of severe weather or a power outage affecting our operations in Fort Lauderdale. Similarly, the Fort Lauderdale office can act as necessary back-up for London."

As a result of this change, Silversea will be eliminating international reservation positions at its Fort Lauderdale office, effective 31 January 2012.

The London-based reservation department is expected to start operating in early January with transitional support from Fort Lauderdale continuing through the end of January.

About Silversea Cruises
Silversea Cruises is recognised as an innovator in the luxury cruise line industry, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver CloudSilver WindSilver ShadowSilver Whisper and Silver Spirit -- all designed to offer an atmosphere of conviviality and casual elegance. With the inclusion of Silver Explorer, Silversea Cruises' itineraries encompass all seven continents and feature worldwide luxury cruises to the Mediterranean, Caribbean, both polar regions and over 400 fascinating destinations in between.

In the US, Silversea has been voted "World's Best" by the readers of Condé Nast Traveler (nine times) and Travel + Leisure (seven times), and rated Number-One luxury cruise line by high-net-worth consumers in the 2008 Luxury Brand Status Index (LBSI). International awards include "Best Innovation in Products and Services" from the Italian Innovazione Marketing Oggi Awards (2009); "World's Leading Small Ships Cruise Line" from World Travel Awards (2009); "Five Star Diamond Award" from the American Academy of Hospitality Sciences (2010); "Number One" small-ship line in the Readers' Choice survey conducted by Britain's Condé Nast Traveller magazine (2010); "Best Luxury Cruise Line" Excellence Award by Spain's Cruise News Media Group (2009); "Best Luxury Cruise Line" by Australia's Luxury Travel & Style Magazine (2011); and "Best Luxury Cruise Operator" according to Travel Weekly China (2010).

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For more information on Silversea Cruises, please contact a travel agent. 
For a complimentary brochure, please call toll-free (US) 877.215.9986 or visit www.silversea.com.

This press release was accurate at the date of issuance. It is the reader's responsibility to verify its continued accuracy, as information contained in the release may have changed.

Media Relations Contacts:

Americas 
Brad Ball
Email: BradB@Silversea.com
Phone: (954) 713.4030 (USA)

Gina Finocchiaro 
Email: GinaF@Silversea.com
Phone: (954) 713-4029 (USA) 

Asia Pacific
Cait Gargett
Email: CaitS@Silversea.com
Phone: +61 2 9255 0600 (Australia)

Continental Europe, Russia, Ukraine
and CIS Countries, Israel, Africa

Jerome Danglidis
Email: jeromed@Silversea.com
Phone: +377 97 70 22 54 (Monaco)

UK, Ireland and Middle East
Anil Swarup
Email: AnilS@Silversea.com
Phone: +44 (0) 207 920 7023 (UK)