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Silversea Announces Executive Changes In Sales And Marketing

(28 January 2009) Ultra-luxury Silversea Cruises today announced organisational changes to further support its overall sales and marketing objectives.

Steve Tucker has been promoted from Director to Vice President of National Accounts and Eastern Regional Sales, reporting to Marilyn Conroy, Senior Vice President of Sales and Marketing for the Americas. He will have primary responsibility for maintaining key retailer relationships and expanding the National Accounts programme. Tucker, a Certified Travel Counsellor, has extensive experience in the cruise industry, including over six years with Silversea during which he established an impressive track record of building solid, long-term relationships with the travel agent community.

Joseph Proto has been named to the new position of Director of Venetian Society, the company's worldwide past-guest loyalty club. Proto will also be responsible for overseeing the onboard Cruise Consultants and spearheading programmes to strengthen the company's customer focus. Proto has been with Silversea since 2005, serving as Director of World Cruise and Business Development, areas which will now fall under the leadership of the global sales team. Proto will report to both Marilyn Conroy and Barbara Biffi, Silversea's Vice President of Worldwide Strategic Marketing.

"These moves will be instrumental in optimising our relationship with travel agents and our loyal guests," said Conroy. "We look forward to seeing the positive results that will evolve from the expertise and innovative ideas that Steve and Joe bring to these roles."

Both Tucker and Proto are based in the company's Fort Lauderdale office.

Silversea Cruises is recognised as an innovator in the luxury segment, offering guests large-ship amenities aboard five intimate, all-suite vessels, Silver Cloud, Silver Wind, Silver Shadow, Silver Whisper, and Silver Spirit, all designed to offer an atmosphere of conviviality and casual elegance. With the addition of the regal expedition ship Prince Albert II, the company's itineraries encompass all seven continents.

In the US, Silversea has been voted "World's Best" by the readers of Condé Nast Traveler (nine times) and Travel + Leisure (seven times), and rated Number-One luxury cruise line by high-net-worth consumers in the 2008 Luxury Brand Status Index (LBSI). International awards include "World's Leading Luxury Cruise Line" from World Travel Awards (2007) ; "Five Star Diamond Award" from the American Academy of Hospitality Sciences (2009); "Number One" small-ship line in the Readers' Choice" survey conducted by Britain's Condé Nast Traveller magazine (2007); "Best Luxury Cruise Line" by Spain's Cruceros & Destinos magazine (2008); "Best Luxury Cruise Line" by Australia's Luxury Travel & Style Magazine (2009); and "Best Luxury Cruise Operator" according to Asia's Travel Weekly (2008).

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Media Relations Contacts:

Brad Ball
Email: BradB@Silverseacruises.com
Phone: (954) 713.4030 (USA)

Gina Finocchiaro
Email: GinaF@Silverseacruises.com
Phone: (954) 713-4029 (USA)

Asia Pacific
Cait Slattery
Email: CaitS@Silverseacruises.com
Phone: +61 2 9255 0600 (Australia)

Continental Europe, Russia, Ukraine
and CIS Countries, Israel, Africa, India

Maria Francesca Lauro
Email: FrancescaL@Silverseacruises.com
Phone: +377 97 70 22 54 (Monaco)

UK, Ireland and Middle East
Anna Fennessy
Email: AnnaF@Silverseacruises.com
Phone: +44 (0) 207 920 7026 (UK)