If you fly to the 32-square-mile (83-square-km) island of St. Thomas, you land at its western end; if you arrive by cruise ship, you come into one of the world's most beautiful harbors. Either way, one of your first sights is the town of Charlotte Amalie. From the harbor you see an idyllic-looking village that spreads into the lower hills. If you were expecting a quiet hamlet with its inhabitants hanging out under palm trees, you've missed that era by about 300 years. Although other islands in the USVI developed plantation economies, St. Thomas cultivated its harbor, and it became a thriving seaport soon after it was settled by the Danish in the 1600s. The success of the naturally perfect harbor was enhanced by the fact that the Danes—who ruled St. Thomas with only a couple of short interruptions from 1666 to 1917—avoided involvement in some 100 years' worth of European wars. Denmark was the only European country with colonies in the Caribbean to stay neutral during the War of the Spanish Succession in the early 1700s. Thus, products of the Dutch, English, and French islands—sugar, cotton, and indigo—were traded through Charlotte Amalie, along with the regular shipments of slaves. When the Spanish wars ended, trade fell off, but by the end of the 1700s Europe was at war again, Denmark again remained neutral, and St. Thomas continued to prosper. Even into the 1800s, while the economies of St. Croix and St. John foundered with the market for sugarcane, St. Thomas's economy remained vigorous. This prosperity led to the development of shipyards, a well-organized banking system, and a large merchant class. In 1845 Charlotte Amalie had 101 large importing houses owned by the English, French, Germans, Haitians, Spaniards, Americans, Sephardim, and Danes. Charlotte Amalie is still one of the world's most active cruise-ship ports. On almost any day at least one and sometimes as many as eight cruise ships are tied to the docks or anchored outside the harbor. Gently rocking in the shadows of these giant floating hotels are just about every other kind of vessel imaginable: sleek sailing catamarans that will take you on a sunset cruise complete with rum punch and a Jimmy Buffett soundtrack, private megayachts for billionaires, and barnacle-bottom sloops—with laundry draped over the lifelines—that are home to world-cruising gypsies. Huge container ships pull up in Sub Base, west of the harbor, bringing in everything from breakfast cereals to tires. Anchored right along the waterfront are down-island barges that ply the waters between the Greater Antilles and the Leeward Islands, transporting goods such as refrigerators, VCRs, and disposable diapers. The waterfront road through Charlotte Amalie was once part of the harbor. Before it was filled in to build the highway, the beach came right up to the back door of the warehouses that now line the thoroughfare. Two hundred years ago those warehouses were filled with indigo, tobacco, and cotton. Today the stone buildings house silk, crystal, and diamonds. Exotic fragrances are still traded, but by island beauty queens in air-conditioned perfume palaces instead of through open market stalls. The pirates of old used St. Thomas as a base from which to raid merchant ships of every nation, though they were particularly fond of the gold- and silver-laden treasure ships heading to Spain. Pirates are still around, but today's versions use St. Thomas as a drop-off for their contraband: illegal immigrants and drugs. To explore outside Charlotte Amalie, rent a car or hire a taxi. Your rental car should come with a good map; if not, pick up the pocket-size "St. Thomas–St. John Road Map" at a tourist information center. Roads are marked with route numbers, but they're confusing and seem to switch numbers suddenly. Roads are also identified by signs bearing the St. Thomas–St. John Hotel and Tourism Association's mascot, Tommy the Starfish. More than 100 of these color-coded signs line the island's main routes. Orange signs trace the route from the airport to Red Hook, green signs identify the road from town to Magens Bay, Tommy's face on a yellow background points from Mafolie to Crown Bay through the north side, red signs lead from Smith Bay to Four Corners via Skyline Drive, and blue signs mark the route from the cruise-ship dock at Havensight to Red Hook. These color-coded routes are not marked on most visitor maps, however. Allow yourself a day to explore, especially if you want to stop to take pictures or to enjoy a light bite or refreshing swim. Most gas stations are on the island's more populated eastern end, so fill up before heading to the north side. And remember to drive on the left!
The beauty of St. Thomas and its sister islands has attracted a cadre of professionally trained chefs who know their way around fresh fish and local fruits. You can dine on terrific cheap local dishes such as goat water (a spicy stew) and fungi (a cornmeal side dish that's similar to polenta) as well as imports that include hot pastrami sandwiches and raspberries in crème fraîche.
Restaurants are spread all over the island, although fewer are found on the west and northwest parts of the island. Most restaurants out of town are easily accessible by taxi and have ample parking. If you dine in Charlotte Amalie, take a taxi. Parking close to restaurants can be difficult to find, and walking around after dark isn't always safe.
If your accommodations have a kitchen and you plan to cook, there's good variety in St. Thomas's mainland-style supermarkets. Just be prepared for grocery prices that are about 20% to 30% higher than those in the United States. As for drinking, a beer in a bar that's not part of a hotel will cost between $5 and $6 and a piña colada $8 or more.
What to Wear: Dining on St. Thomas is informal. Few restaurants require a jacket and tie. Still, at dinner in the snazzier places shorts and T-shirts are inappropriate; men would do well to wear slacks and a shirt with buttons. Dress codes on St. Thomas rarely require women to wear skirts, but you can never go wrong with something flowing.
Of the USVI, St. Thomas has the most rooms and the greatest number and variety of resorts. You can let yourself be pampered at a luxurious resort—albeit at a price of $400 to more than $600 per night, not including meals. For much less, there are fine hotels (often with rooms that have a kitchen and a living area) in lovely settings throughout the island. There are also guesthouses and inns with great views and great service at about half the cost of what you'll pay at the beachfront pleasure palaces. Many of these are east and north of Charlotte Amalie or overlooking hills—ideal if you plan to get out and mingle with the locals. There are also inexpensive lodgings (most right in town) that are perfect if you just want a clean room to return to after a day of exploring or beach bumming.
East End condominium complexes are popular with families. Although condos are pricey (winter rates average $350 per night for a two-bedroom unit, which usually sleeps six), they have full kitchens, and you can definitely save money by cooking for yourself—especially if you bring some of your own nonperishable foodstuffs. (Virtually everything on St. Thomas is imported, and restaurants and shops pass shipping costs on to you.) Though you may spend some time laboring in the kitchen, many condos ease your burden with daily maid service and on-site restaurants; a few also have resort amenities, including pools and tennis courts. The East End is convenient to St. John, and it's a hub for the boating crowd, with some good restaurants. The prices reflect rates in high season, which runs from December 15 to April 15. Rates are 25% to 50% lower the rest of the year.
On any given night, especially in season, you can find steel-pan bands, rock and roll, piano music, jazz, broken-bottle dancing (actual dancing atop broken glass), disco, and karaoke. Pick up a free copy of the bright yellow St. Thomas–St. John This Week magazine when you arrive (it can be found at the airport, in stores, and in hotel lobbies). The back pages lists who's playing where. The Friday edition of the Daily News carries complete listings for the upcoming weekend.
St. Thomas lives up to its billing as a duty-free shopping destination. Even if shopping isn't your idea of how to spend a vacation, you still may want to slip in on a quiet day (check the cruise-ship listings—Monday and Sunday are usually the least crowded) to browse. Among the best buys are liquor, linens, china, crystal (most stores will ship), and jewelry. The amount of jewelry available makes this one of the few items for which comparison shopping is worth the effort. Local crafts include shell jewelry, carved calabash bowls, straw brooms, woven baskets, and dolls. The local doll maker Gwendolyn Harley makes costumed West Indian market women and other creations who have become little goodwill ambassadors, bought by visitors from as far away as Asia. Spice mixes, hot sauces, and tropical jams and jellies are other native products.
On St. Thomas stores on Main Street in Charlotte Amalie are open weekdays and Saturday 9 to 5. The hours of the shops in the Havensight Mall (next to the cruise-ship dock) and the Crown Bay Commercial Center (next to the Crown Bay cruise-ship dock) are the same, though occasionally some stay open until 9 on Friday, depending on how many cruise ships are anchored nearby. You may also find some shops open on Sunday if cruise ships are in port. Hotel shops are usually open evenings as well.
There's no sales tax in the USVI, and you can take advantage of the $1,200 duty-free allowance per family member (remember to save your receipts). Although you can find the occasional salesclerk who will make a deal, bartering isn't the norm.