One of the most photographed villages along the coast, with a decidedly romantic and affluent aura, Portofino has long been a popular destination for the rich and famous. Once an ancient Roman colony and taken by the Republic of Genoa in 1229, it's also been ruled by the French, English, Spanish, and Austrians, as well as by marauding bands of 16th-century pirates. Elite British tourists first flocked to the lush harbor in the mid-1800s. Some of Europe's wealthiest drop anchor in Portofino in summer, but they stay out of sight by day, appearing in the evening after buses and boats have carried off the day-trippers. There's not actually much to do in Portofino other than stroll around the wee harbor, see the castle, walk to Punta del Capo, browse at the pricey boutiques, and sip a coffee while people-watching. However, weaving through picture-perfect cliffside gardens and gazing at yachts framed by the turquoise Ligurian Sea and the cliffs of Santa Margherita can make for quite a relaxing afternoon. There are also several tame, photo-friendly hikes into the hills to nearby villages. Unless you're traveling on a deluxe budget, you may want to stay in Camogli or Santa Margherita Ligure rather than at one of Portofino's few very expensive hotels. Restaurants and cafés are good but also pricey (don't expect to have a beer here for much under €10).
If the staggering prices of virtually all of Portofino's restaurants put you off, the long line outside this family-run bakery indicates that you're not alone and that something special is in store. Here all the focaccia Genovese is baked on the spot and served fresh from the oven, along with all kinds of sandwiches, pastries, and other refreshments.
Abbazia di San Fruttuoso
A medieval stronghold built by the Benedictines of Monte Cassino protects a minuscule fishing village that can be reached only on foot or by water—a 20-minute boat ride from Portofino and also reachable from Camogli, Santa Margherita Ligure, and Rapallo. The restored abbey is now the property of a national conservation fund (FAI) and occasionally hosts temporary exhibitions and contains the tombs of some illustrious members of the Doria family. Plan on spending a few hours enjoying the abbey and grounds, and perhaps lunching at one of the modest beachfront trattorias nearby (open only in summer). Boatloads of visitors can make this place very crowded very fast; you might appreciate it most off-season.
This small church, sitting on a ridge above Portofino, is said to contain the relics of its namesake, brought back from the Holy Land by the Crusaders. Portofino enthusiastically celebrates Saint George's Day every April 23.
The only sand beach near Portofino is at Paraggi, a cove on the road between Santa Margherita and Portofino. The bus will stop here on request.
Pristine views can be had from the deteriorating faro (lighthouse) at Punta Portofino, a 15-minute walk along the point that begins at the southern end of the port. Along the seaside path you can see numerous impressive, sprawling private residences behind high iron gates.
From the harbor, follow the signs for the climb to Castello Brown—the most worthwhile sight in Portofino—with its medieval relics, impeccable gardens, and sweeping views. The castle was founded in the Middle Ages but restored in the 16th through 18th centuries. In true Portofino form, it was owned by Genoa's English consul from 1870 until it opened to the public in 1961.