The ballots are in, the votes have been tallied and Silversea has just been named "Star Luxury Cruise Company" for the fourth consecutive year! The award was announced at the 14th Travel Bulletin Star Awards ceremony held on 6 September 2010. Silversea was presented with the new-look crystal award by TV presenter Mark Durden-Smith at London's prestigious Landmark Hotel.
Launched in 1975, Travel Bulletin is a leading weekly magazine for UK travel agents. The winners of the Star Awards were chosen by travel agents, with the voting taking place throughout the month of May 2010. 25,000 voting forms were mailed to Travel Bulletin's travel agent readers and they were also invited to vote via email and online via the website, www.travelbulletin.co.uk.
These awards are considered among the most fair and independent in the industry as agents are given free rein to vote for whomever they prefer; they are asked to name one company that they view to be the very best in each category.
This is the fourth major travel award that our company has garnered in less than three weeks' time, and it is a tremendous honour for all of us at Silversea to receive such outstanding recognition.